E&S Entrepreneur Advisors: The Business

Expertise in Small Business Planning and Support

susan&bethSusan Schuldes, CPA, and Beth Ehlers, CMA, have extensive experience in financial and operations management on both the large corporate scale and on the small business side. This experience, combined with strong problem solving and analytical skills, enables us to bring extensive practical knowledge to entrepreneurs looking to start up a business, or business owners looking to improve their operations.

As small business owners ourselves, we understand the challenges you face – from cash flow concerns and payroll accounting to time management issues. We also understand the struggle to get a new product or service to market and to secure financing. We have experience in all aspects of financial and business management and can offer you the appropriate advice and guidance, along with the unique operating style and responsive service of a small, home-based businesses.

E&S Entrepreneur Advisors, LLC, of Appleton is able to help not only on the financial management side, but also with personnel management, operations management, process flow and training. We offer our clients all of these skills in a friendly, easy-to-understand language. With a passion for training and teaching, we can easily help clients who lack a financial or accounting background by offering well-rounded strategic business advice–leaving you to focus on your business’s core capabilities and allowing you to position yourself for business growth and success.

Taking advantage of modern technology, E&S operates out of a virtual office, reducing our overhead and enabling us to offer the level of financial management services and small business support that is typically available to large corporations, but at a rate that is affordable to all businesses.

We work with each client to provide the right combination of business consulting services needed to achieve individual goals. Our small business set-up lends itself to flexibility and responsiveness for our clients. We want you to succeed!


E&S Entrepreneur Advisors: The Partners

Financial/Operations Management and CPA Experience

bethBeth Ehlers

Member, CMA


Appleton, WI

Beth Ehlers received a BBA in finance from the University of Notre Dame. She is a licensed Certified Management Accountant (CMA).

She gained her Financial Management experience working for General Mills in Minneapolis, Gorton’s of Gloucester in Massachusetts, and Kimberly Clark in Wisconsin, working in both the staff and plant settings. She has experience in bookkeeping services, cost accounting, internal financial reporting, budgeting and analysis, fixed asset management, payroll accounting, and capital expenditure analysis (cost-benefit analysis).

Beth gained her Operations Management experience while working at Kimberly Clark managing a team of 120 employees in the plant setting. In this capacity she gained experience with manufacturing equipment start-ups and steady-state efficiency, preventative maintenance, just-in-time inventory management, machine product loading, and personnel management (including goal-setting and performance reviews). She also gained training experience while managing the plant training department during this time.

An entrepreneur at heart, Beth has successfully operated several small businesses, including a sales consulting business with Southern Living at HOME where she built a team of 20 people and achieved top sales in Wisconsin for several years, and a financial consulting business focusing on small business accounting services and analysis. Her experience as an entrepreneur herself has exposed Beth to the challenges, constraints, and rewards of owning your own business.


susan2Susan Schuldes

Member, CPA


Appleton, WI

Susan received a BBA in accounting from the University of Wisconsin-Madison. She is a licensed Certified Public Accountant (CPA).

Susan worked as a staff accountant for Wipfli Ullrich in Green Bay and as a Senior Territory Manager in the Internal Audit Department for Firstar Bank Corporation (now US Bank). She has not-for-profit experience working as a treasurer for The First Congregational Church and on the Audit Committee for the United Way of the Fox Cities. She is also a trustee for the Leukemia & Lymphoma Society of Wisconsin. Susan trained the present treasurer for the Memorial Presbyterian Church in Appleton and has served in several other financial consulting roles. She has experience in accounting and bookkeeping, recordkeeping, accounting basics, as well as cash flow management, inventory management, internal control procedures, and lending/loan applications.